THREE POWERFUL PRINCIPLES
With so much content being created, standing out is tough. We believe stories make an impact only when they are meaningful, following key principles. It’s not just the message, but also the structure and form. Poor storytelling is like shouting in the desert. Meaningful storytelling offers challenges and insights that drive valuable knowledge transfer. Using our three storytelling principles, we elevate your story, whether it’s about your company, product, customer experience, service, or brand.
Through our Storymasters service, we provide unique insights and tools to help you master storytelling. Meaningful storytelling goes beyond your business message and avoids exaggerations. For credibility, we build your story gradually, revealing facts strategically. This smart, effective process within Storymasters applies three strong principles for maximum impact.
Core idea
We begin with the Core Idea, ensuring your message is accurate by applying storytelling principles and conducting research. In 7 steps, we refine your message and develop an initial concept, laying the foundation for the story.
Story Design
We then bring together various elements, such as using the ‘hero’s journey’ framework, ensuring challenges, insights, and transformation engage the audience. Once the story is approved, our creative directors and directors bring it to life visually.
Visualisation
A powerful story uses few words but creates lasting imagery. This step is essential, as great storytellers don’t just tell, they make you feel. We eliminate unnecessary elements and focus on what truly matters.
We offer an inspirational session, a deep-dive two-day masterclass for enhancing business knowledge, or custom solutions tailored to drive business improvement.
What others say about us
“Despite the time pressure and the complex assignment, Bleck delivered a fantastic, future-proof production. Their speed, creativity, and expertise are admirable. I look back on a very pleasant collaboration and a beautiful end result!”
“Working with BLECK is such a joy! Creativity and our organisation don’t always go hand in hand. But they do when BLECK is your partner. They were able to perfectly empathize with our – quite complex – organization and created a beautiful, powerful mood film for us.”