The Week van het Geld (Money Week) is an initiative by the Wijzer in Geldzaken platform to help children and young people build financial skills for the future. With the motto “start young, grow wise,” the campaign emphasizes teaching financial independence both at school and at home, encouraging lifelong financial literacy.
In partnership with Wirtz Film & Experience, we created the livestreams, designed the piggy bank mascot’s dynamic visual identity, and produced short segments for the live broadcasts. The opening event featured Finance Minister Hoekstra and Education Minister Slob and was hosted by Kim-Lian van der Meij. Throughout the week, a variety of special guests, including Dylan Haegens, Meester Jesper, and Yes-R, joined the broadcasts to engage and inspire young audiences about money matters in a fun and accessible way.
