Stryker is one of the world’s leading medical technology companies with a commitment to helping healthcare professionals perform their jobs more efficiently and improve patient care. Stryker offers a wide range of innovative medical technologies such as reconstructive, surgical, neurotechnological, and spine products to help people lead active, more fulfilling lives.
Alongside Jaaf Design, we immersed ourselves in this complex medical world. The characters and scenes were based on real equipment and technology. The storyline takes you to different scenes in which we show how the equipment is used and how it is of functional importance.
Concept & scenario: Esther Rookhuijzen
Executive producer: Jorgen van Dongen
Art Direction & Animation: Steven Willems & Iskander Krayenbosch
Sound Engineer: o.a Rinus Aarts
Deliverables: medical animation (online), instagram
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