“When there are changes in your life, it is smart to keep looking ahead. Later is closer than you think.”
With this slogan, the campaign of Money Wise, part of the Ministry of Finance, was launched in 2020. Commissioned by Wirtz Film & ExperienceBleck’s team has developed a commercial for the Pensioen3daagse. A government campaign that draws attention to building up your pension.
Retirement seems far away for many people. Yet retirement is closer than you think. Suppose you get a new job, start living together/marry, have a child, split up or you unexpectedly have to deal with a death in your family. These life events can have direct consequences on your pension. After all, this is already important at a young age, only a large part of the people is not yet aware of this enough.
Directors duo Jörgen van Dongen and Steven Willems developed a concept that allows the viewer to understand the core of the campaign in one clear image. They created a mirror concept in which it is visually clear that the future is always in sight.
Concept & Scenario: Jörgen van Dongen & Steven Willems
Executive Producers: Philipe Wentrup & Merel van Pinxteren
Directors: Jörgen van Dongen & Steven Willems
D.O.P: Ewoud Bon
Head Light Department: Arthur Vis
Art: Jasmijn Huijsmans
Costumes: Luna van den Berg
Make-up & Hair: Madelon Prinsen
Production assistance: Jasper Smits & Mickey Kwakkernaat
Chief Editor: Steven Willems
Cast: Terence Lammerts van Bueren, Ortwin Tjon Sjoe Sjoe, Merel Klinkenberg, Marja Mulder-van der Horst, Dino Chelius, Chuck Heerenveen
Deliverables: TV commercial