Years ago the Eindhoven-based Nicole van den Broek knew what was missing in the PSV fan shop; however, because nothing happened, she decided to make it herself. Thus, an elegant, yet modern football dress for the female PSV supporter soon arrived: the PSV dress. With this, you can attend the game, and afterwards you will not be embarrassed at a party.
In collaboration with Nifosa, Bleck’s creative team opted for tough and rugged, with heavy beats, sexy ladies, but above all, football joy. The commercial was shown in Philips Stadium and supporters café De Aftrap in Eindhoven. This multimedia campaign was picked up by the national and regional news channels.
Initiator Nifosa: Nicole van den Broek
Concept & scenario: Steven Willems, Jorgen van Dongen
Producers: Jorgen van Dongen, Mark van der Ven
Director: Steven Willems
1st AD: Jorgen van Dongen
D.O.P: Jorrit Garretsen
Head of Light Department: Mijke Peeters
Chief editor: Steven Willems
Sound Engineer: o.a Rinus Aarts
Special thanks to: Stefan van Willigendael, De Reclamegarage, Eva Kuypers – Visagie, Hans de Kruijff van Stadionbar de Aftrap.