An ode to all orange supporters! Now introducing the orange fan dress! A second collaboration between Eindhoven-based company Nifosa (Nicole van den Broek) and production house Bleck. Whether you’re a fan of cycling, football, or hockey, you can attend the game and you won’t be embarrassed afterwards at a party.
In collaboration with Nicole van den Broek, director Steven Willems opted for tough and rugged, intense beats, sexy ladies, and a lot of orange! The commercial was shot at several locations including Strijp T in Eindhoven. We chose the old Philips Glass Factory—a unique building with a rich history. The multimedia campaign was picked up by the national and regional news channels.
Initiator Nifosa: Nicole van den Broek
Concept & scenario: Steven Willems, Jorgen van Dongen
Producers: Jorgen van Dongen, Mark van der Ven
Director: Steven Willems
1st AD: Jorgen van Dongen
D.O.P: Jorrit Garretsen
Head of Light Department: Michel Ijzerman
Production assistance: Damien Kruijdenberg, Alexej Bakun
Chief editor: Steven Willems
Sound Engineers: o.a Rinus Aarts & Alexej Bakun
Special thanks to: Stefan van Willigendael, De Reclamegarage, Eva Kuypers – Visagie – Wilfred van der Eerden, Strijp-T – Jeroen van Rooy –
The QBE, Strijp-T – Bart van Bavel, The Fifth NRE.
Deliverables: Commercial, (online), 5x Tag On
Website Nisofa: Watch it here
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