The City Bank of Loan is all about sharing information in a way that is not only clear, but also engaging and fun. Borrowing money against collateral can seem like a complex process. The Municipality of Amsterdam wants to prevent misunderstandings and ensure that its customers do not face unexpected costs.
In collaboration and on behalf of FilmZuid, we created an informative story showing the loan process, in both an entertaining and educational way. Inspired by the visual style of director Wes Anderson, we have developed a vibrant promotional film. During the story we introduce several colorful characters and use cut-out animations to depict the entire process, from the moment a valuable piece of jewelry is returned to repaying the loan. With this story, we not only make the complex world of lending understandable, but we also bring it to life in a way that will captivate and entertain our viewers. At Bleck we believe that financial decisions don’t have to be boring – they can be an exciting and colorful journey that everyone can understand and appreciate.
CREDITS
Creative Producer: Koen Zoontjens
Concept & scenario: Steven Willems, Jörgen van Dongen
Executive producer: Jörgen van Dongen
Director: Steven Willems
D.O.P: Jorrit Garretsen
Camera assistance: Oscar van Crimpen
Production assistance: Ahmed ElHennawy
Chief editor: Steven Willems
Deliverables: Promotional film
