Retirement seems far away for many people; however, retirement is closer than you think. Suppose that you get a new job, start living together or marry, have a child, split up, or unexpectedly have to deal with a death in your family. These life events can have direct consequences on your pension. After all, this is already important at a young age, but a large number of people is unaware of this. Bleck symbolized this fact with the “pension man,” A campaign film with a powerful symbol of the way in which retirement is handled on a daily basis. Directors Steven Willems and Jörgen van Dongen created a powerful character, translated by Chris King Perryman. The campaign, developed in collaboration with Wijzer in Geldzaken, was featured on the front page of Metro, Spits, Nu.nl, Telegraaf.nl, Facebook, and websites of participating companies, among others.
Wijzer in Geldzaken is committed to increasing the financial understanding of the Dutch so that consumers are better able to make financial decisions. Her Majesty Queen Máxima is the platform’s honorary president.
Client: Wijzer in Geldzaken, Ministerie van Financiën
Director: Steven Willems
Producer: Jorgen van Dongen
D.O.P: Jorrit Garretsen
Head of Light Department: Michel Ijzerman
Deliverables: 1x commercial online, 1x TVC, 3x explanamations, photography & print