Pension is current all year round. In fact, our whole lives. Production house Bleck symbolized this fact with the ‘pension man’. A campaign film with a powerful symbol of the way in which retirement is handled on a daily basis. Directors Steven Willems and Jorgen van Dongen created a powerful character, translated by Chris King Perryman. The campaign, developed in collaboration with Wijzer in Geldzaken, was featured on the front page of Metro, Spits, Nu.nl, Telegraaf.nl, Facebook and on the websites of participating companies, among others.
Wijzer in geldzaken vertegenwoordigt ruim 40 organisaties die hun krachten bundelen om de consument wijzer in geldzaken te maken. They are committed to increasing the financial understanding of the Dutch, so that consumers are better able to make financial decisions. Her Majesty Queen Máxima is the platform’s honorary president.
BEHIND THE SCENES
Client: Wijzer in Geldzaken, Ministerie van Financiën
Director: Steven Willems
Producer: Jorgen van Dongen
D.O.P: Jorrit Garretsen
Head of Light Department: Michel Ijzerman
Deliverables: 1x commercial online, 1x TVC, 3x explanamations, photography & print