MediaMasters is an exciting serious game about the opportunities and dangers of (digital) media,
especially for grades 7 and 8. By playing the game, students build basic knowledge about media literacy.
How do you deal with WhatsApp, privacy and fake news in a media-wise way? Students go together in class and at home
embark on the adventure and join their media-wise forces to accomplish MediaMissies.
Bleck is again involved in the media literacy week in 2018 for the development and production of this youth drama / interactive series. Unlike previous years, in 2018 we were looking for a story that could be told in a vlog / YouTube style. Various vlog styles were researched and incorporated into the scenario. (Written by: Jörgen van Dongen, Sarah Hijmans and Steven Willems) Director Martijn Smits added a number of exciting elements during the recordings.
The end result: five exciting episodes with various interactive game moments.
Mediamasters 2018 is a lifelike media experience for groups 7 and 8 of primary education in which children during the Week of Media Literacy experience with the help of parents, teachers and libraries how they can deal with media in a critical and fun way.
In 2018, more than 165,000 children took part in the game. It is an interactive experience that can be played by students throughout the week regardless of level, prior knowledge and background. A collaboration with mediawijsheid.net (NTR, Kennisnet, Sectorinstituut Public Libraries (SIOB), the Netherlands Institute for Sound and Vision and ECP) and the game company Flavour.
View the MediaMasters website here.
Concept & scenario: Jörgen van Dongen, Sarah Hijmans
Executive producer: Philipe Wentrup
Director: Martijn Smits
D.O.P: Jorrit Garretsen
Head Light Department: Michel Ijzerman
Sound Engineer: Benno van der Velde
Art Direction: Jasmijn Huijsmans
Chief editor: o.a Efin de Landmeter
Deliverables: 10 episodes (drama online), trailer