Media Literacy

The Digital Balance - campaign

 

In today’s world, media surrounds us every moment of the day. From the moment we wake up to when we go to sleep, we’re immersed in screens, notifications, and sounds vying for our attention. But how do we navigate this constant digital presence and maintain balance? Bleck Media created an inspiring story for Media Literacy Week to spark conversations around this question.

While media can entertain, connect, and inspire us, it also has a downside—it can disrupt our peace, become addictive, and even affect mental health. That’s why it’s important to use media consciously and find a balance that works for you. This story invites viewers to think about their media habits and discover ways to create healthier relationships with technology in their everyday lives.

 

 

 

CREDITS

Concept & scenario: Jörgen van Dongen, Steven Willems
Executive Production: Jörgen van Dongen, Steven Willems, Elizabeth Metodieva
Director: Jörgen van Dongen
D.O.P: Tom van Berkel
Camera assistance: Oscar van Crimpen
Production Assistance: Elizabeth Metodieva
Montage: Kees Riphagen
Audio Design: Maarten Diesfeldt
Colorgrading: Tyson Malai

Deliverables: Campaign film

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