Welcome to the largest chocolate factory in the world. In Veghel, hundreds of people work every day to make the tastiest bars. However, before you can venture inside, you must first meet the required safety qualifications. That is why you will receive a short training, followed by several questions. Let’s start! Bleck’s team created a very special type of animation for Mars Wrigley. Inspired by Wallace & Gromit and director Wes Anderson, we developed the wonderful world of Theo, a safety manager who works in the Mars factory in Veghel.
In order to properly guarantee safety, every visitor or contractor is obliged to go through a gate box (i.e., safety instructions) prior to their visit. Theo is the tour guide—a proud Brabant employee from the very beginning! We had to go through several stages to bring this 3D character and his world to life. For example, we started with photos of locations within the Mars factory. These were then brought to life digitally. Theo also went through several transformations, including thin, fat, small, and tall—and ultimately became the fun guy we all know!
Concept & Creation: Steven Willems, Ronnie van Herpen
Animation Director: Gatze Zonneveld
Voice recording studio: Bob Kommers
Audio & Sound FX: Rene van der Veen
Deliverables: Poortbox films visitors & contractors