It is an unmistakable sound that is overwhelming to all who hear it: the Porsche 911. A childhood dream for the founders of Mak Auto & Techniek. Based on instructions from the 2xceed marketing agency team, Bleck developed a commercial that takes the viewer down memory lane. In the commercial, director Jörgen van Dongen symbolizes the feeling of admiration for special cars through the eyes of a little boy. Personal attention, passion, and involvement are not marketing terms at MAK; however, pure reality certainly is. It is not without reason that many customers have been coming to them for decades for repairs, maintenance, and to purchase their new cars.
Concept & creation: Steven Willems, Jorgen van Dongen
Director: Jorgen van Dongen
Producer: Steven Willems
Department of Photography: Jorrit Garretsen
Deliverables: Commercial (online) narrowcasting, instagram, facebook