In collaboration with LASIK Centrum, Bleck produced a nationwide TV commercial aired on prominent channels like National Geographic, FOX, 24Kitchen, Comedy Central, and Discovery Channel. LASIK Centrum is a leading eye clinic offering comprehensive and innovative treatment techniques beyond general eye care.
Director Steven Willems, together with a team of animators, crafted a story and concept inspired by the iconic elements of eye care. From the circular forms and small letters of the Snellen chart to dynamic shifts in focus, these visuals were transformed into a compelling TV commercial. The ad features a vibrant and rhythmic presentation that combines fresh, colorful imagery with a clear and concise message, effectively showcasing LASIK Centrum’s advanced solutions.
CREDITS
Concept & creation: Steven Willems, Jorgen van Dongen
Director: Steven Willems
Producer: Jorgen van Dongen
D.O.P Lasik: Christiaan Cats
Chief animator: o.a Iskander Krayenbosch
Colorgrading: Ramon de Jong
Sound mixage: Rinus Aarts
Deliverables: TV commercial (landelijk), Tag-on, online, instagram
