With the wonderful smell of charcoal, version ingredients, and the Big Green Egg (BBQ brand), Julius Jaspers takes us into the world of barbecuing. He has been eating barbecued food since childhood, and is known for his appearances on TV programs such as Top Chef and Masterchef, as well as his status as the owner of Julius bar&grill and Asian street food restaurant Happyhappyjoyjoy. Director Erwin van den Eshof brought a fast, smooth style to the episodes (i.e., social video content), which we shot entirely in the top chef’s backyard.
In collaboration with Advertising Agency KSM, we had the unique opportunity to get to know the master himself. Together, we made several episodes in which he demonstrated his best BBQ tips, and we then shared them with BP customers.
Concept & creation: KSM
Director: Erwin van den Eshof
Producer: Jorgen van Dongen, Steven Willems
Montage: Efin de Landmeter
Deliverables: 3 episodes online, instagram, narrowcasting