BANBAO

A child’s imagination is limitless, and so is BanBao—an educational building block toy for all children, both boys and girls. BanBao has two types of building blocks: for the smallest there are the large stones (Young Ones), and for children five years and older, there are the small stones. Director Erwin van den Eshof interpreted Banbao’s request alongside Bleck’s creative team for a powerful commercial inspired by Old Spice. The crazier the better!

Bleck, in collaboration with BanBao, developed a crazy and adventurous commercial without borders for both the Dutch and American markets.