A high-profile film introducing the Lumina lens, an accommodative intraocular lens (AIOL) that restores vision. It is the first and only of its kind. With the Lumina, you can see sharp images at all distances without using glasses. In collaboration with agency Crecs, we produced a mood film combined with 3D animation to show the function of the lens clear and tight.
Concept & Creation: Steven Willems, Jörgen van Dongen, Rene Jansen
Copywriter: Nico de Bruin
Director: Steven Willems
3D animation: Wilbert Veldhuizen
Deliverables: 1x mood film (online)