A high-profile film introducing the Lumina lens, an accommodative intraocular lens (AIOL) that restores vision and accommodation. The first and only of its kind. With the Lumina you can see sharp images at all distances without using glasses. In collaboration with agency Crecs we produced a mood film combined with 3D animation to show the working of the lens clear and tight.
CREDITS
Agency: Crecs
Concept & Creation: Steven Willems, Jörgen van Dongen, Rene Jansen
Copywriter: Nico de Bruin
Director: Steven Willems
3D animation: Wilbert Veldhuizen
Deliverables: 1x mood film (online)
