Commissioned by Wirtz Film & Experience, we show how ABN AMRO’s colleagues work every day for a better world and for the next generation. Together, we developed a video series titled Front Runners for social media, a format in which we documented more than 20 ABN AMRO employees, all with one clear message: banking for better, for generations to come. Bleck took care of the executive production in collaboration with Wirtz Film.
In the Front Runners series, you can see personal stories of employees every month. They put the ABN AMRO purpose, “banking for better, for generations to come” into practice. For example, they practice circular and sustainable solutions and have drawn up policies to combat inequality. Alongside its customers and partners, ABN AMRO works towards a clean, social, and inclusive society.
Concept & creative coaching: Jan Willem Wirtz
Executive producers: Annemiek Jansen & Jorgen van Dongen
Director: Jorgen van Dongen
D.O.P: Niels Bakker, Rick Hortensius
Chief editor: o.a Efin de Landmeter
Deliverables: 20 episodes (online en offline) instagram, instastory, narrowcasting
Website ABN AMRO: watch it here