Bleck produced a series of videos for the ABN AMRO annual report. Based on short questions and with the help of auto-cue, animation and green screen, we created five unique stories focused on the latest developments within the Bank.
We made every video informative and visual for the annual report. Director Jorgen van Dongen coached the speakers (who are not used to being in front of the camera) throughout the recordings. In addition to the ABN AMRO website, the format was also distributed via various social channels, so that it could be viewed not only internally but also externally.
Concept & scenario: Social INC
Executive producer: Chantal Bartels
Director: Jörgen van Dongen
D.O.P: Niels Bakker
Chief editor: o.a Efin de Landmeter
Deliverables: 5 episodes (online), instagram, facebook, grafic thumbnails instagram